Elon Musk on the key to achieving word-of-mouth growth

April 14, 2025

Tesla famously spends no money on advertising. Instead, Elon’s strategy for Tesla is to: “put all of our money and attention into trying to make the product as compelling as possible.”

As he explains, the key to achieving word of mouth growth is building a product that people love. Simply liking it isn’t good enough.

“I think that really the way to sell any product is through word of mouth. The key is to have a product that people love… If you just like something and it’s ok, you’re not gonna care that much. But if you love it, you’re going to talk about it. And then that generates word of mouth. And that’s basically how our sales [at Tesla] have grown. We don’t spend any money on advertising or endorsements.”