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- Twitch founder Emmett Shear on the best users to talk to for finding product/market fit
Twitch founder Emmett Shear on the best users to talk to for finding product/market fit
Many startup founders will only talk to the most active users of their product.
But as Emmett explains, one of the most valuable things he learned early on at Twitch was that the people who were using competitor products had the best insights:
“The people who have chosen to not use your product—especially if they deliberately looked at, decided it sucked, and went somewhere else—are some of the best people to talk to because they know what’s wrong with it.”